Utena is a powerhouse beauty company in Japan since 1923, with over 80 years of experience in the field.

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Over the past decades, Utena has been striving to contribute to society and improve its products. And now at the 85th Anniversary, we are pleased to witness our customers’ satisfaction. Under Utena, there are more than 15 beauty product lines, from skincare to hair styling, to serve customers of both genders and at different ages.